• "Your breakdown of exactly how get better at 'doing' friendship as an adult has blown my mind. I've gone from stumbling around cluelessly in the dark to bouncing happily from amazing connection to amazing connection."

    Programme Participant, summer 2025

Dealing with life's ups and downs is hard enough. Building authentic, enjoyable, trust-based friendships shouldn't be!

If you...

  • Are a genuine, deeply caring person who struggles with knowing how to build the closer, more meaningful friendships you crave;
  • Don't want to intrude or be 'too much' but secretly wish others would put as much thought and care into nurturing their friendships as you do;
  • Fear that the friends you have will pull away if they sense that you want more from them;
  • Wish that friendship-building didn't feel so exhausting

...then this programme has been designed for you. You will get access to:

New Shoots, Deep Roots – if you’ve ever wished someone would explain the exact steps you need to take to build healthy, genuine, meaningful friendships as a well-meaning adult, then this comprehensive video training course will give you everything you need. Split into five modules, the course dives deep into each step of the friendship-building process, including what you can do before you even start trying to meet new people to drastically improve your chances of meeting people who share your outlook and your values. New Shoots, Deep Roots’ is an on-demand course which you access in your own time and work through at your own pace.

The Friendshift Circle – a small and growing online membership community where the "socially awkward" slowly become unstoppable. You'll love us because we’ll help you feel good about your "quirks," celebrate what makes you different, and give you the tools to build the friendships you've always wanted. Join regular live workshops, small group coaching sessions and other events in an easy, low pressure way (you don't have to speak or come on camera unless you want to). Ask questions and get answers from experts, as well as other community members on the same learning journey. And you can dive deep / geek out in our growing ‘learning library’ of video recordings, slide decks, templates plus my info-packed ‘Friendship Accelerator’ toolkit.

Taken together, News Shoots, Deep Roots and The Friendship Circle form a powerful new learning experience designed to transform the way you think about friendship.

Unlock the secrets of building supportive friendships without being overly vulnerable, or having to be someone you're not!

The Outcomes You'll Get (At-A-Glance)

  • Understand EXACTLY How Good Friendships Get Made

    You'll finally understand the actual mechanics of how meaningful adult friendships develop - not vague advice, but clear, research-backed action points that makes sense of why some friendships flourish and others fade. Learn the exact steps you need to take to build, nurture and deepen healthy, authentic, meaningful friendships.

  • Show Up Differently - And Attract Better

    Move out of 'good girl / nice guy' energy and learn how to show up in a way which feels both natural and confident. Learn how to appreciate and magnetise the wonderful friendship qualities you already have, so that you easily attract people who are on your wavelength, and who have the time and energy to show up fully.

  • Authentic Connections That Meet Your Needs

    Use the skills, tools and support to start to build and nurture friendships that feel more mutual, meaningful, and satisfying. You'll use proven approaches to help you make space in your life for people who respect, like and value you for who you really are, and who feel easy to be around. And you'll know how to spot the good ones from the get-go.

  • Thank you so much for this amazing session. It's so comforting to know that many people struggle with the same things.

    Community member 2025

Is This You?

You're here because you've realised you need something different from your friendships.

For a long time, you've built friendships by being nice. You're loyal, considerate, friendly, thoughtful, caring. You work hard to tone down anything about yourself that you think might upset other people, or make them think you're 'too much.'

You default to 'I'm fine' around people you don't know very well, and minimise anything difficult or challenging in your life. You laugh it off, change the subject, shift the focus.

Even though 'being there for others' is one of your superpowers, you don't always feel comfortable asking for help. And you don't always feel met, heard, or understood - even by those closest to you.

You dilute yourself, you're polite, you tolerate behaviour that isn't okay, and absorb other people's 'stuff.'

Perhaps you've felt:

  • Taken for granted - the one who initiates, listens, supports, whilst others barely remember to text back
  • Overlooked at gatherings whilst the "naturally social" hold court.
  • Made to feel "less than" by people who don't possess even a fraction of your depth, thoughtfulness, or integrity
  • Told you're "trying too hard" or need to "just be yourself"
  • On the outside of group chats, 'inside' jokes, spontaneous plans – left wondering what you did wrong
  • Stuck in therapy that focuses on everything wrong with you when what you actually need are practical skills for building connection now

It's time for a reset.

You want...

...strategic, intentional ways to create harmonious friendships that go beyond the surface and don't leave you feeling overwhelmed, burned out, or taken advantage of

...to spend your time in low pressure social situations having authentic, meaningful, enjoyable conversations with like-minded people

...to have your thought, care and genuine commitment to your friends mirrored back to you

...to reset your existing friendships, and build new, healthier friendships from the ground up

...advice that's detailed, practical and rooted in research - not vague, generic advice telling you to just get 'out there' more, say 'yes' to everything, and smile

...to know how to balance honouring your own needs with building meaningful connections.

If this sounds like you, then you are absolutely in the right place.

Programme Highlights

  • 5 value-packed, on-demand modules in 'New Shoots, Deep Roots' that you'll work through at your own pace, providing you with a step-by-step strategy to starting to build a healthier, more aligned friendship circle
  • Automatic membership to The Friendshift Circle, a community of thoughtful, genuine types who are ready for more from their friendships and are looking for accountability, meaningful connection and support. Get involved when you want to, and if you don't want to then that's okay too! No pressure here - just 'what works.' 
  • Workshops and live group coaching sessions with Hannah at least twice a month. Get the recordings if you can't attend in person.
  • Over 6 additional hours of video trainings along with exercises, templates, quizzes, scripts, checklists, inspiration prompts, visualisations and downloads, in The Friendshift Circle learning library. New videos and tools added regularly.
  • Get thoughtful responses to your questions, feedback and support in The Friendship Circle community space from our team of experts, and from other members.
  • Unique approaches to help you lean into your strengths and make building new friendships faster and easier than ever
  • Juicy bonuses included at no extra cost. Including the 'Friendship Accelerator' Toolkit, 'How Healthy Is Your Friendship Circle' mini-course and 'Starting Over In A New Place'
  • Enjoy generous member discounts on 1-1 coaching and in-person events

Explore 'New Shoots, Deep Roots,' your complete friendship-building course

In this five module, on-demand programme, you'll be introduced to the idea of a 'friendship garden' as a powerful analogy for your friendship circle. Through five insightful, information packed modules, you'll learn how to plan what kind of 'garden' you want to have, how to create the conditions for your friendship garden to flourish, how to plant, nurture and maintain the kinds of friendships you want to have, and how to look after yourself - and your time and energy - in the process.

Module 1: Plan Your Friendship 'Garden'

  • How healthy are your friendships right now
  • Visualising your friendship future
  • Understanding blockers and barriers to deeper connections
  • Getting crystal clear on who you want to invest your time and energy with

Module 2: Prepare the Ground

  • Auditing your 'friendship offer' - what are you currently attracting and why
  • Adopting a mindset of abundance rather than scarcity
  • Tools for building self-worth and connection confidence
  • How to handle someone saying 'no' or ghosting you without spiralling

Module 3: Plant Your ‘Friendship Garden’

  • Understanding your IT factor (what makes you uniquely you)
  • Creating the conditions for you to be on your friendship A-game
  • What to say and do so that people see and choose the 'real you'
  • Setting realistic social goals that actually work for your life

Module 4: Keep Your Friendship Garden Healthy

  • Sustainable strategies for nurturing and maintaining deeper connections
  • How to navigate differences and difficulties so they lead to deeper connection, not distance
  • Turning obstacles into opportunities for closeness
  • Getting clear on what you need, expect, and what you are and are not prepared to tolerate

Module 5: Look After the 'Gardener'

  • Protecting your energy whilst building your social world
  • How to know when to invest and when to step back
  • Creating boundaries that feel authentic, not restrictive

Explore 'The Friendshift Circle'

‘Friendshift’ is a play on the word ‘friendship’ and represents what we’re all trying to achieve – a shift towards better, more aligned, more authentic relationships with the people who make up a significant part of our everyday lives.

The Friendshift Circle brings together people who like / need their own space, yet would secretly like to have closer, more emotionally connected relationships, and to feel more valued, supported and understood.

We're done with advice designed for confident extroverts. Advice like the tired "just put yourself out there!" which ignores how exhausting and soul-destroying that can be.

Instead, we're building something different - a cosy corner of the internet where thoughtful, genuine, reflective types can learn how to really connect. The Friendshift Circle is for people who prefer lower key ways of socialising (think smaller groups, slower pace, deeper conversations) and who want to learn how to build authentic, heart felt connections in a way which honours their natural energy levels. 

It's normal to talk about friendship here - and our other relationships too. We talk about what's going well, where we're struggling, and what we need to do differently to create the conditions for more authentic, meaningful friendships to flourish.

Sometimes we don't talk - because we know that isn't everyone's cup of tea. You can listen in, explore, take in what others have said. Ultimately, this is your journey, and it's important you're able to do it in a way that feels comfortable for you. There’s no pressure to get involved, but if you’d like to, then we’re here.

There’s lots of ways to learn here. You'll learn mainly through our regular events, led by Hannah, these might look like discussions, skills practice sessions, workshops, Q&As or small group chats, where we'll explore different aspects of what it means to build better friendships as adults. You'll also get access to our learning library, and our community space.

Whether you are looking to make new friends, get advice on how to handle a specific issue in one of your friendships, feel more confident in social situations, become more vulnerable and authentic without getting hurt, or want to build more depth and connection into your life in the round, the Friendshift Circle is here to put a supportive yet unintrusive framework in place for you to follow as you work towards your goals at your own pace.

  • "I absolutely love it here so far! I've just moved to [a new area] and don't know anyone and I'm nervous about making connections. I've had a set back already and am just really trying to gain confidence or reassurance around all of this, thank you for helping me to build up my network more quickly!"

    Community member, 2025

New Shoots, Deep Roots PLUS Friendshift Circle Membership is for you if you...

  • Have moved, had a change in your life circumstances, or watched your friendship circle shrink - and you want to rebuild thoughtfully
  • Want expert guidance in building strong friendships that feel easy and natural
  • Want to rapidly increase the quality and depth in your closest connections
  • Want to know exactly how best to invest your time and energy so that you make the most of every connection without burning out
  • Are ready to unlock new levels of self-knowledge, confidence, growth, joy and connection to yourself, others, and the world around you
  • Want proven strategies, evidence based tools, regular support and done for-you content so that you don't have to work everything out on your own
  • Are a thoughtful, caring, independent person who wants genuine, meaningful connections - not a massive social circle
  • Are tired of being the one who always initiates or feels like you're doing all the work

  • What stood out to me is how each of you listened deeply and added your own perspective. That’s the kind of learning community that helps everyone grow.

    Author

Hello Friends!

Hi, I’m Hannah – a mum, coffee addict, and leading UK-based friendship and connection coach with a track record in helping thoughtful, reflective, independent souls achieve transformational changes in the quality of their closest relationships.

These days I have a life filled with authentic, nourishing, deeply trust-filled friendships - but it wasn't always that way.

A few years ago, I struggled with feeling like I mattered at all. My friends were either busy building their careers, or settling down and having kids, or socialising in ways that felt completely out of comfort zone. I wasn't the priority any more, and it hurt. My romantic relationships hadn't worked out either - all in all, life was a bit of a mess!

I was exhausted from:

  • Showing up for people who didn't or couldn't show up for me in the same way
  • Feeling like I had to be on my 'best behaviour' with the people I had left, for fear of pushing them away.
  • Being seen as self-reliant - even though I desperately needed help and support sometimes
  • Feeling like no-one really saw or understood me
  • Chasing surface-level connections that felt good in the moment, but which didn't leave me with the deep sense of belonging that I craved
  • Trying to balance my need for space with my need for connection
  • Beating myself up for not being 'good enough' somehow

Having hit my early thirties often feeling disconnected and alone, even in a crowd, I realised there had to be a better way!

I decided to become the friendship expert I needed...

Looking around, the advice seemed vague and unhelpful. There were very few friendship 'experts' out there, and even the advice that did exist felt a bit blame-y. I was told that if I just put myself out there and said 'yes' more, then everything would be okay and I'd eventually meet 'my' people. So I spent a lot of time rolling from event to event and meeting new face after new face, without anything turning into the kind of close, deep, authentic connections I was craving. The amount of socialising I was doing left me exhausted, while the relationships with the people I already had in my life were getting weaker by the day, because I didn't understand how to nurture them properly.

I decided enough was enough. If there weren't any experts out there who could help, then I would work it out myself. So I did!

I researched and researched. I started to read widely on everything from confidence-building to emotional intelligence to authenticity to tackling social anxiety to self-regulation to resolving conflict to boundaries to research into the nuts-and-bolts of how friendships actually get made. I dove into psychology, into philosophy, into self-help.

I put everything I learnt into practice. I tried, I failed, I got it wrong, I picked myself up and tried again, until - eventually - things started happening. Laughter. Lightness. Honest, thought-provoking conversations. New connections that turned into new acquaintances who turned into solid friends. Old relationships rekindled, revitalised, with more depth, love, understanding and closeness than ever before.

Suddenly everything made sense. I realised that the reason making friends had felt so difficult was because I had given my power away. Assuming that everyone else knew something I didn't, assuming I wasn't good enough for the kinds of people I actually wanted to be friends with. Assuming that if I let people in fully, they'd be so horrified by what they discovered that they wouldn't want to stick around. Or that they'd want to dominate me, to suck up all of my time and energy, leaving none left for me.

Once I took back control, it became easier to strengthen and deepen some friendships, and to know when to let others go. And, I made a whole bunch of new friends, too! New Shoots, Deep Roots covers the exact steps that I took to get there - how I grew a healthy, aligned friendship circle, with the aim of getting you there much more quickly! It's designed exclusively for those who lean towards a lower key way of managing their social energy, and will help HSPs and those with neurodivergent conditions such as autism or ADHD too.

I hope you enjoy it!

Praise for Hannah

"I could not praise Hannah any higher. Hannah's personality and down-to-earth, caring nature stood out. She has a real-life view of the world and delivers content in an authentic and empathetic way." Alex Mann, People and Culture Coordinator and former course participant

"I didn't really know what I was looking for when I met Hannah and started working with her. I felt like my life was 'under control' but ultimately something was missing. Despite dozens of friends, I often felt alone and like noone really understood me. I really didn't know what to expect, but can't recommend Hannah highly enough. You literally have nothing to lose." Vincenta Adams, 32, London, Former Coaching Client

“Hannah is the queen of space-holding, compassion, connection and depth. She is able to meet you where you are in life, and honours you and your experience by truly seeing you.” Noelle Johnson, 44, colleague and coaching client (Sydney, Australia)

Wait! There's More!

Sign up today, and you'll also receive these amazing bonuses...

#1 FRIENDSHIP ACCELERATOR TOOLKIT

A collection of lessons, downloads and tools designed to help you:

  • Understand the psychology of how healthy friendships form
  • Protect yourself as you go through this process
  • Help you visualise a more deeply connected future

...so that you are ready for your friendship-building journey!

#2 'HOW HEALTHY ARE YOUR FRIENDSHIPS' BONUS COURSE

A series of tools to help you:

  • Understand what's working and what's not in your current friendships
  • Work out how much of your limited time and energy to invest in 'fixing' your current friendships, vs finding new ones

#3 'STARTING OVER IN A NEW PLACE'

If you're trying to make friends after moving to a new place, this course will offer specific advice on building local friendships, and navigating cultural differences.

I have a question for you...

What if I could help you to connect on a deeper level with just one person this month...? I love celebrating my members' wins, I also love that this course gives you the opportunity to get life-changing results for the cost of just a couple of coffees per month. Would it be worth that to you to make a new friend each month?

If you're asking yourself why New Shoots, Deep Roots (PLUS membership of 'The Friendship Circle' would be different when you've already tried so hard to build better friendships...

I promise - this isn't like anything else you've tried.

New Shoots, Deep Roots has been designed to help you think about friendship in a completely different way.

We'll start by thinking about YOU - what you need, and working out exactly what's working and what's missing in your current friendships. We'll use that insight to get crystal clear on what's going to be different about future friendships - and crucially what's okay with you, and what isn't. We'll explore the roots of any 'patterns' of friendship you're finding yourself in, and you'll learn how to start breaking free from these so that you're ready to build higher quality friendships with higher quality people. You'll learn exactly how to create the best possible conditions for new friendships to flourish, including how to find the right opportunities to meet people like you, and how to show up in a way which honours your authenticity while also maximising your chances of making powerful new connections. You'll learn how to be intentional about where you put your time and energy. And you'll learn how to nurture promising new connections into flourishing friendships, while protecting your need for space to reset and recharge.

This isn't just theories - it's also actionable strategies, worksheets, scripts and tools that you can download, learn from and put into practice immediately.

Every part of this programme is designed specifically for people like you, which means it will teach you approaches that feel easier, and are more in line with your strengths. You'll also become part of a supportive community of others like you who understand you and are on a similar journey.

You'll get the space to learn at your own space, with accountability, support and feedback when you want it. And by being here, you'll help others to learn too (because you're thoughtful, caring, and want others to feel okay).

FAQs

I already have friends - how is this relevant to me?

If your friendships don't feel as deep, reciprocal, or nourishing as you'd like, then this programme is absolutely relevant. Many of our members have people they call friends, but struggle with one-sided dynamics, surface-level conversations, or connections that fade over time. This programme helps you understand why that happens and how to create healthier patterns going forward.

How long does it take to see results?

This isn't magic - friendships take time to develop. But most members report feeling more confident and intentional about their friendships within the first six weeks, and start seeing tangible changes in their relationships within 3 - 6 months. The key is that you're building skills and frameworks you'll use for life, not looking for a quick fix.

I've tried courses before and never finished them. What makes this different?

This isn't just a course you work through alone and then abandon when life gets busy. The Friendshift Circle communit means you have ongoing support, accountability, and real people to discuss what you're learning with. Plus, the course is designed to be practical - you can dip in and out of modules as you need them, rather than forcing yourself through them in order. Many members find they revisit modules multiple times as different friendship situations arise.

I'm quite introverted / socially anxious. Will this work for me?

Absolutely. This programme is specifically designed for people who prefer to connect in a lower key way. I'm not going to tell you to "just put yourself out there" or attend massive networking events. Everything here is about building a few meaningful connections in ways that feel authentic to you. Many of our community members are introverted and / or neurodivergent, and the strategies are designed to work with your natural tendencies, not against them.

What if I don't have time to attend the events / wrong time zone / can't fit them into my schedule?

That's okay! We have lots of people who are part of our community without attending the live events. All workshops are recorded, and there are often write ups from the group coaching sessions too. So you can learn whenever it suits you. The content in 'New Shoots, Deep Roots' is available 24/7, as is our learning library. You can engage in community discussions as much or as little as feels right - there's no pressure to be constantly active. This is about support when you need it, not another obligation on your to-do list.

I can't afford it.

I hear you. However at current prices, one month of membership costs less than one fancy coffee a week, one streaming service you barely use, or a single takeaway. Ask yourself honestly: would you trade one weekly coffee for an end to feeling unseen and alone, and a thriving friendship circle? Because that's literally the exchange rate. This isn't about buying another product - it's about investing in yourself, in your capacity for connection, in your quality of life. Can you afford not to prioritise it? The current price is very low for the masses of value you get, and reflects one of my core values, which is around keeping my work as accessible and affordable as possible.

I don't live in the UK. Will this still be relevant?

Yes! The Friendshift Circle is an online community and our members live all over the world. The principles of friendship building are universal, and whilst some cultural nuances differ, the core frameworks work everywhere. The only thing to be aware of is that live sessions are almost always held at midday UK time (that's either GMT or GMT+1 depending on the time of year). Workshops are recorded so you can watch them back regardless of time zone.

What's the difference between this and 1:1 coaching?

This programme gives you all the foundational knowledge and community support at a fraction of the cost of 1:1 work. It's perfect if you want to learn the mechanics of friendship-building and have some support along the way. 1:1 coaching is more personalised and intensive - it's for when you need tailored support for specific, complex situations or want deeper individual work. Many people start here and then add 1:1 coaching later.

Who is Hannah Carmichael OBE?

Hannah Carmichael OBE is a world-leading friendship & connection coach. As a reformed 'awkward type,' Hannah knows first-hand the challenges involved in navigating social situations when you don't feel confident, and loves nothing more than helping her wonderful clients to unlock their social potential and build warm, supportive, trust-based friendships that last. She cares about offering practical, affordable, evidence-based solutions that help you get results fast.

When does the course start?

There's no set 'start' date, so you can join at any time! The core of this programme is the in-depth, on-demand content (the five steps) in 'New Shoots, Deep Roots,' which you access and work through at your own pace. There are lots of live events to support your learning, these happen on a rolling basis and you can join any that you feel would be helpful, with recordings and blog posts available on demand so that you can catch up any time.

What if I join and then decide this isn't for me?

No problem! New Shoots, Deep Roots comes with a 2 week / 14 day cooling off period. I'm confident you'll have a great experience, but if you're not getting what you need from the course then just let me know and I'll refund what you've paid, in full, no questions asked. I want you here because it's genuinely helpful, not because you feel stuck.

What if I want more?

If you love New Shoots, Deep Roots and would like some more bespoke support, I offer 1-1 coaching to clients I believe could benefit from the investment. I only offer a small number of 1-1 coaching arrangements at a time, so don't wait - book a Discovery call today.

Hesitating over whether this is the right programme for you?

Come and give it a try! I also offer monthly and annual memberships with no ongoing commitment.